Career Cailyn and Gillian Career Cailyn and Gillian

Episode 175: How To Grow Through What You Go Through: The Power of Post-Traumatic Growth

There’s a powerful quote that says, “A bad day for the ego is a great day for the soul.“ That one line has become a mantra for us, a reminder that some of the shittiest things we go through can create quantum leaps of growth and resilience. Think of that shit as fertilizer, because we grow through what we go through.



There’s a powerful quote that says, “A bad day for the ego is a great day for the soul.“ That one line has become a mantra for us, a reminder that some of the shittiest things we go through can create quantum leaps of growth and resilience. Think of that shit as fertilizer, because we grow through what we go through. 

So today we’re chatting about the psychological discovery of post-traumatic growth, and how some of the challenges we’ve faced in our lives changed and redirected us for the better. 

Tune in as we talk about: 

  • What’s post-traumatic growth, and how can it help us process hard times? 

  • The framework of reinforcing post-traumatic growth 

  • Disrupting our core belief systems after a traumatic event

  • Disclosure and the importance of sharing 

  • Our struggles with binge-drinking and job loss

  • Reclaiming your narrative and writing your own story

PS: If you’ve been toying with the idea of launching a podcast but aren’t sure where to start or how to grow, check our consulting services at teachmehowtoadult.ca/howtopodcast!


If you have a topic you’d like us to cover or a guest you want us to interview, comment or DM us on Instagram:

@teachmehowtoadultpodcast

@yunggillianaire


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Career Cailyn and Gillian Career Cailyn and Gillian

Episode 38: How To Grow a Business Through Community & Collabs

If you have an idea that you can’t stop dreaming about, this week’s episode is the inspo you need. We chat with Ashley Freeborn, the founder and CEO of the renowned fashion brand Smash + Tess, about all things brand building, entrepreneurship, using fear to fuel your fire, and tapping your network to help get your idea off the ground.

You’ve probably seen people rocking Ashley’s rompers on instagram, or heard about her epic collabs with Jillian Harris, Sarah Landry of The Birds Papaya and Hilary Duff, just to name a few. Her brand started the #romperrevolution but here’s why we honed in on Smash + Tess for today’s episode: Ashley isn’t a serial entrepreneur or longtime business or fashion mogul, she just had an idea to fill a gap in the market, and made her dream a huge reality. What she created is so much more than a clothing company, it’s a community, a lifestyle and an inclusive brand that empowers women to live their best lives.


This episode is brought to you by Dove


Instagram Episode Drop 3.png

If you have an idea that you can’t stop dreaming about, this week’s episode is the inspo you need. We chat with Ashley Freeborn, the founder and CEO of the renowned fashion brand Smash + Tess, about all things brand building, entrepreneurship, using fear to fuel your fire, and tapping your network to help get your idea off the ground.

You’ve probably seen people rocking Ashley’s rompers on instagram, or heard about her epic collabs with Jillian Harris, Sarah Landry of The Birds Papaya and Hilary Duff, just to name a few. Her brand started the #romperrevolution but here’s why we honed in on Smash + Tess for today’s episode: Ashley isn’t a serial entrepreneur or longtime business or fashion mogul, she just had an idea to fill a gap in the market, and made her dream a huge reality. What she created is so much more than a clothing company, it’s a community, a lifestyle and an inclusive brand that empowers women to live their best lives.

Ashley is a fellow Canadian, who worked as a teacher and then in the finance sector before going all in on her passion project, Smash + Tess. Smash + Tess has since grown from two employees into a team of 40+ in five years, and in 2020, the company achieved 66% YOY growth, surpassing $16.5 million in sales. In 2020, Ashley was named one of Canada’s Top 40 Under 40, led Smash + Tess through their biggest growth year, and was listed in The Globe + Mail’s Top Growth Companies in 2020 – being the #1 woman-led company on the list! She is passionate about creating clothing that celebrates femininity, strength, style, and comfort in women of all shapes and sizes.

Tune in as we chat about:

  • How Ashley made the leap to quit her 9-5 and go all in on Smash + Tess

  • The journey of bringing Smash + Tess from an idea to a best-seller

  • The secret sauce to cultivating a strong community

  • How to use social media as a listening tool for growth

  • Tips for entrepreneurs to overcome impostor syndrome and use fear or rejection as fuel

  • The 3 most important traits to crush it as an entrepreneur

  • How to know when it’s time to go all in on your side hustle

  • Why you don’t necessarily need professional background in the industry you’re breaking into

  • How to avoid burnout as an entrepreneur

  • How to create successful collabs that move the needle

We hope this episode inspires you to pursue that side hustle and Smash (& Tess) all of your biz ideas and goals!


Follow Ashley:

@afreeborn

smashtess.com

@smashtess


This episode is brought to you by Dove. Visit teachmehowtoadult.ca/dove for details on how to try a free sample of their Deep Moisture Hand Sanitizer that we can’t stop raving about!


If you have a topic you’d like us to cover or a guest you want us to interview, comment or DM us on Instagram:

@teachmehowtoadultpodcast

@cailynmichaan 

@yunggillianaire


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Episode 36: How to Up Your Instagram Game with Growth & Engagement

Instagram has so much value for both creators and consumers. It has the power to launch careers, and can literally make or break the success of a company or a campaign. Whether you’re a hobbyist, small biz owner, or aspiring social media manager, there’s a ton to gain from the platform, so today we’re diving into all things growth and engagement for Instagram with Laura Bitoiu, founder of B Squared Social.

If you want to learn how to build an engaged social community, which IG tools you should use to move the needle, how the algorithm really works, why reels have the best ROI, and what tools to use to streamline your social strategy, this episode is for you.



Instagram Episode Drop 3.png

Instagram has so much value for both creators and consumers. It has the power to launch careers, and can literally make or break the success of a company or a campaign. Whether you’re a hobbyist, small biz owner, or aspiring social media manager, there’s a ton to gain from the platform, so today we’re diving into all things growth and engagement for Instagram with Laura Bitoiu, founder of B Squared Social.

If you want to learn how to build an engaged social community, which IG tools you should use to move the needle, how the algorithm really works, why reels have the best ROI, and what tools to use to streamline your social strategy, this episode is for you. 

Laura is the founder of B Squared Social, a boutique social media marketing agency based in Vancouver, BC that offers social media marketing solutions for premium brands and service-based professionals. She offers coaching, consulting, online courses, and social media management services, and she basically quadrupled her own following by doubling down on IG Reels this past year, so she knows a thing or two about rapid growth. 

Tune in to hear more about: 

  • Why niching down your account is best practice 

  • How Reels offer the most ROI of any content type—and how to crush your reels

  • Which IG features you should be using to maximize engagement

  • The secret sauce to going Live, and why it’s worth it

  • How the algorithm really works, and how to make it work for you

  • The best ways to show up in your IG Stories and how they actually convert

  • The value of developing a voice or persona for your social brand 

  • Three things small businesses should do to create a successful IG presence

  • What tools or software to use to map out your content

  • How to overcome overthinking and anxiety on social

  • Strategies for breaking out of a creative rut and brainstorming new content

  • How to set healthy boundaries with social media

We hope this episode helps you make the most out of Instagram so you can grow online like a boss!

Follow Laura:

@bsquared.social 

www.bsquared.social

Mentioned in this episode:

  • Canva (content design & templated layouts)

  • Asana (content planning & brainstorming)

  • Later (social planning & scheduling)

  • Flick (Hashtag research tool)


If you have a topic you’d like us to cover or a guest you want us to interview, comment or DM us on Instagram:

@teachmehowtoadultpodcast

@cailynmichaan 

@yunggillianaire


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